Professional business card design as a valuable marketing asset

Business card design is often overlooked when starting a new business. However, when meeting with a potential customer, your business card may be the first thing a person will see to determine if your company will satisfy their needs. Many small business owners don’t like spending money on an item that seemingly says nothing more than name, address, and phone number. In reality, a business card can and should be much more than that. Here are some dos and don’ts for effective business card design.

Do -

Divide the space on the business card into three areas: a focal point, a logo, and contact info.

Decide on the focal point. This should occupy the most space on the card. Pick a few words or brief phrases that effectively describe your business and have this as the focal point, or theme, of your business card. Since we want to draw the reader’s attention to your theme, this part should occupy half to two thirds of the available space.

Display your company logo. Although the logo should be prominently located, it should occupy less space than your focal point text.

Set aside a small area for contact information. This should occupy the least amount of space on the card and should not detract from the focal point or logo.

Use the backside of the card. This is often overlooked. There’s available space there, so why not use it for a map of your location, or other pertinent information.

Print your business card in color. The adage ‘color sells’ is still very relevant.

Select medium to heavy card stock with a glossy surface. A sturdy business card feels good in the hand. Text and graphics appear optimal on a glossy surface.


Don’t –

Cram too much information onto your card. The purpose of a business card is to briefly describe what your company does and how they can contact you. Save copious content for brochures.

Make the text font too small. Business cards need to be read like any other printed material. Eight point font should be the minimum; ten point is optimal.

Put photos on the business card. Unless it’s a photo for the background, covering the entire area of the card, it’s just too small and detracts from the focal point.


In conclusion –

A well designed business card can be one of the best assets for your printed advertising. Your business card is what defines you and your company. Professional graphic design of your business card is thus invaluable for making a positive first impression.