Welcome

Good communication between client and graphic designer is a must to build and maintain a productive print advertising campaign for any business. Experience as a graphic designer tells me that sometimes clients don’t know how and where to obtain high quality, yet affordable, small business advertising collateral such as business cards, logos, and brochures. Many business owners aren’t sure about what they really need for effective advertising in print, and as a result, their needs aren’t communicated to the graphic designer. The designer may create unsuitable and uneconomical print media for the new business.

To fill this information gap, we’ll proceed step by step on the path to affordable small business graphic design by addressing the following:

• What is graphic design and how a professional designer helps promote a small business.
• What print materials are essential to advertise a new business?
• How much does professional graphic design cost? Is it worth it?
• Questions to ask a graphic designer.
• Will just any business card do the job?
• How to select a logo design for small business.
• Brochure options for the start-up small business.
• Effective business ad design for print.
• Should I hire a pro to photograph my products?
  

Let me know what other topics you would like to see on this blog. I learn so much from my clients. Your input is needed and appreciated.

Thanks for visiting!