Custom logo design
for business identity and branding
- Every logo is custom designed
- Full color or black and white logo design
- Unique identity
- Memorable
- Scalable
Need a logo for your business?
R.L.Roth can design a custom logo that is memorable,
scalable, looks good in color or black and white, and
defines your business identity. We create your logo
in two versions - high resolution for print and screen
resolution for your web site, ensuring a high impact logo
in any media. A variety of file formats are available upon
request at no extra charge.
Learn more about R.L.Roth graphic design services
Which is better for a business logo: symbolic vs. illustrative logosBrowse the R.L.Roth custom logo design portfolio:
Client tips: Which is better for a business logo - symbolic or illustrative?
A logo is a graphic image which defines your company and the products and services you provide. Your logo should be readily recognized, easily reproduced in color or black and white, and provide a solid business identity. This is why most graphic and web site designers prefer symbolic logos.
A symbolic logo is just that - a graphic symbol or stylized text. Designed with a minimum number elements, a symbolic logo is quickly remembered due to its simplicity. A symbolic logo looks great in a small size for the web, or enlarged for print publications. This type of logo design provides great flexibility to depict what your company offers. Symbolic logos require less time to design and so are less expensive than illustrative logos.
An illustrative logo is a detailed picture (illustration) showing a particular feature of a business. Thus, the range of what this type of logo can depict is limited. To clearly show all elements of an illustration, this type of logo needs to be fairly large. An illustrative logo can be useful in a printed publication. For the web, illustrative logos end up taking too much space on a web page. Illustrative logos are more expensive than symbolic logos because more hours of design time go into its creation.
