How good web site design can generate a larger response to your advertising
People are more likely to purchase from your web site and return in the future if they know at first glance what your company does, what products and services you offer, and how they will find your products and services on your site. Online customers are not patient. If they cannot get this information from your home page within four seconds, they'll move on to your competitor's web site.
A careful analysis of your web site requirements is included with our design consultation.
We focus on the following items when we build your web site -
- Clear presentation of products, services, and value offered to your customers
- Important information and special promotions visible from the top of the web page
- Easy, consistent navigation from one web page to another
- Customer wait time minimized with fast loading images
- Keywords relating to content included so your site is 'search engine friendly' *
* Please note that we cannot guarantee specific inclusion or placement of a web site listing on any particular search engine, like Google, Yahoo, etc. We do our best to make sure that the appropriate keywords and phrases are coded properly into the html code of your web pages.
Maximize your web site exposure to search engines
We review the text you supply to us to ensure that people will have a positive experience visiting your web site. Writing for the internet is a bit different than writing for print. Your web page text should conform to the following guidelines -
- Clear and concise
- Have descriptive page titles which also appear in the body of the text
- Include keywords and phrases of your products and services
- Use short paragraphs
Ideally, keywords and phrases should be near the top of the web page. Be careful that your text is not a repetitious sequence of keywords, for then it will be boring to read. Also remember that people online don't like to read. Text should be limited to communicate only needed information.
Save Money On Internet Marketing, Graphic Design, and Printing
Our design consultation includes suggestions on how to save money with us and other service providers. (Please note that we provide design services only. We do not provide domain name registration, web hosting, or printing.) We are happy to provide information on these and other services. Internet marketing resources can be affordable and even free if you know where to look.
We can provide information on where to obtain -
- Domain name registration
- Web site hosting
- Blogging hosting
- Search engine submission
- Stock photos
The most cost efficient design projects are those which are well thought out from the beginning regarding graphics, text, and layout. It is easier to make alterations to a design before a layout is finalized. Expensive design changes can be minimized if not eliminated. Take care that extensive revisions are not needed for text, images, or overall layout. If you require assistance as to what is needed for your advertising, we are happy to help you determine the necessary requirements.
In particular, we ask that you -
- Provide us with as much information as you can about your design project
- Carefully review all text for important content before submitting it to us
- Review initial layout proofs we send you and solicit the input of your colleagues at this time
- Submit all revisions to us in a single request
- Select stock photos ready for inclusion in your project with no image editing required
We help you save money with your printing service by preparing files in the proper format required by your printer. We also suggest that your design use standard paper and envelope sizes to avoid extra printing charges.
We can provide you information on -
- Optimizing your graphic design layout for standard formats
- Local and online print services
- Saving printing costs with fewer colors
Contact us for custom graphic design and web design price quotes. Affordable pricing for small business. |
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